SEO vs SEM for Business
If you are in business, it is very likely that you have heard all about SEO and SEM. However, most people are unaware of the differences between them. Being able to understand the difference between SEO and SEM is paramount when it comes down to determine how much time, energy, and resources you should be dedicating to each. SEO or “Search Engine Optimization” is the process of optimizing your website to rank higher on the search engines organically through unpaid strategies. Whereas, SEM or “Search Engine Marketing” revolves around getting the website to rank higher by utilizing either pair or unpaid traffic sources. Read below before selecting. SEO Agency Localmarketingplus.ca will be going over into more detail about each one and the benefits of each.
What Is SEO?
SEO is the process of optimizing your website for the sole purpose of getting free exposure and traffic to your website through organic search engine rankings. This is becoming increasingly important due to the amount of consumers that have implemented search engine’s into their ultimate buying process. Having an optimized website is much more easily crawled through and understood by search engine crawlers and more susceptible to achieving higher rankings through search engine algorithm’s and their respective updates.
Benefits Of SEO:
SEO is something that is an absolute necessity for a business to implement into it’s marketing mix in today’s ultra competitive market. It is such an important strategy to implement into a marketing mix because an increasing number of users are utilizing the Internet and their favorite search engines more than ever before to jump start their buying process. Thus, it is critical to have your website ranking well for respective target keywords in order to maximize visibility, traffic, and sales velocity. Also, because costs have soared through the roof and because the marketplace has become more competitive than ever before, it is also a great way to effectively reduce the amount of money that you are forced to spend on your marketing while being able to maximize your return on investment and profit per customer.
What Is SEM?
SEM is the process off getting more visibility within the search engines either through free traffic which is SEO as discussed above or through paid traffic sources. Paid traffic sources are just as important as free (organic) visibility because they can effectively drive traffic to your website instantly without having to wait for algorithm updates and you are not going to get as effected whether positively or negatively when huge updates occur.
Benefits Of SEM:
This particular form of obtaining traffic is largely considered one of the most importance sources of Internet traffic for a website in today’s competitive marketplace because it is highly targeted. Unlike SEO traffic, you are going to be ultra targeting your traffic with SEM strategies because you are going to be paying for the privilege of doing so. Not only will you be able to effectively narrow down your advertisements and marketing to specific demographics, but you should be able to maximize conversions based on the ability to tailor your overall message and advertising.
In the end, both of these forms of generating traffic are important for the success of any business. While SEO is something that every business is going to want to focus on and implement due to it’s profitability and high returns, it does not fully replace the need to pay for various traffic sources which can provide you with even more valuable traffic and faster results.